A lot of people struggle with what to blog about when it comes to their brand?! My answer - blog what inspires you! What gets you going? What makes you smile? What makes you want to connect to your customers? What do you love about your industry? Whatever it is, write it on your blog and share your inspirations with your own readers. Even if it doesn't even fall in your niche, if it appeals to you then work it in to your blog style. I recently spotted this incredible sand animator, Kseniya Simonova, and thought it was amazing and I wanted to share it with you guys. What does this have to do with blogging? Not much except that it's a great example of posting something that's not necessarily part of your industry. If you want to blog about something outside the box, say that and weave it into your brand message in some way, even "Hey this inspired me!" Since you are the business owner, your readers will love to hear what you enjoy even outside of the industry.
:: amazing video found via deletelondon.com ::