ok so you started your blog, you have found a clear voice and are creating some great content - now how do you get people over to your blog and, in turn, your business? Here are 15 tips to follow to capture the eyes of new readers and keep e-friends coming back for more. I definitely need to follow tip #10 - such an easy one that I haven't been doing.
1. Write Well and Write Often
Frequently updating your blog with useful content is the first step to building your blog's audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say.
2. Submit Your Blog to Search Engines
Submit your blog to search sites. Most search engines provide a 'Submit' link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results. It's important to understand that simply submitting your blog to search engines doesn't mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine.
3. Use and Update Your Blogroll
This is an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs' blogrolls and find your content interesting and enjoyable turning them into loyal readers. I updated my entire blogroll over the weekend and look forward to adding to it.
4. Harness the Power of Comments
Commenting is a simple and essential tool to increase your blog's traffic. First, be authentic and real by adding a meaningful comment. Also, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.
5. Syndicate Your Blog's Content with an RSS Feed
Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.
6. Use Links and Trackbacks
Links are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs. You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you've linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!
7. Tag Your Posts
It takes a few extra seconds to add tags to each of your blog posts, but it's worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They're also key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati.
8. Submit Your Posts to Social Bookmarking Sites
9. Remember Search Engine Optimization
When you write your blog posts and pages, remember to optimize your pages for search engines to find them.
10. Name Your Images
Images don't just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.
11. Consider Guest Blogging
Do a little guest blogging or have a guest on your own blog. This will give you a little traffic boost. Many of the other blogger's readers will visit your blog to see what you have to say.
12. Join Forums and Social Networking Sites
Find online forums and social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals. Add a link to your blog in your signature line or profile, so each time you post on a forum or participate in another online network, you're indirectly promoting your blog. Chances are many people will click on that link to learn more about you.
13. Promote Outside Your Blog
Promoting your blog shouldn't stop when you step outside the blogosphere. Add your blog's URL to your email signature and business cards.
14. Nominate Yourself and Other Blogs for Blog Awards
There are a number of blog awards given out throughout the year. Nominating yourself and other blogs and bloggers can draw attention to your blog and drive traffic to it.
15. Don't Be Shy
The most important part of the blogosphere is its community and much of your success as a blogger will be tied to your willingness to network with that community. Don't be afraid to ask questions, join conversations or just say hi and introduce yourself. Speak out and get yourself noticed. Let the blogosphere know you've arrived and have something to say!
content via about.com