I'm loving the ease and accessibility of sites like Cafe Press, where you can customize t-shirts and products with photos, type, logos, whatever you want. (Blog Out Loud mug anyone?) The site is fun and easy to use. Of course I checked out their blog, newsprint. It's full of fun, kitschy and informal posts about pop culture and how Cafe Press products can be used to interpret it. It's clearly setting an easy going vibe about the company itself.
Ideally, your own blog will be an extension of you, your personality. If you can't decide what to focus your own blog on, one idea to get going is to think about the reasons you were inspired to start your creative company in the first place. Jot down these memories and start writing about it. This is a great jump start into finding your blog focus.