While blogging is a powerful and free marketing tool for your company, it really is an online journal, a place to share your story with a community of like-minded people.
While doing research for my writing job, I came across Le Papier Studio, a lovely etsy shop full of custom silhouette products. I clicked through the site and found the owner, Vana's, blog. I love what she has to say about why she started blogging, "In this blog I share my journey and the journey of other artists on balancing motherhood and creative work." So while her professional site is paper products, her blog is about her inspiration and journey.
If you want to start a blog for your brand, take some time and think about why you personally are attached to the brand and how it inspires you and your clients. This is a great starting point for creating your blog.
While doing research for my writing job, I came across Le Papier Studio, a lovely etsy shop full of custom silhouette products. I clicked through the site and found the owner, Vana's, blog. I love what she has to say about why she started blogging, "In this blog I share my journey and the journey of other artists on balancing motherhood and creative work." So while her professional site is paper products, her blog is about her inspiration and journey.
If you want to start a blog for your brand, take some time and think about why you personally are attached to the brand and how it inspires you and your clients. This is a great starting point for creating your blog.
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