Today, the FTC announced that they are requiring bloggers to disclose a "freebie" when posting about products. Basically, the FTC "will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical."
What does this mean to you? If you receive a gift or product to "try out" simply include that in your post and you are good to go. This is the first of any regulation regarding blogging and I am curious to see how the FTC will be policing this? You can read more information right here.
What does this mean to you? If you receive a gift or product to "try out" simply include that in your post and you are good to go. This is the first of any regulation regarding blogging and I am curious to see how the FTC will be policing this? You can read more information right here.
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