>>fill your blog with inspiration

Once you define the foundation of your blog voice, you'll most likely evolve and expand on this as you get blogging, filling it with inspiring gems. I love checking out UO's blog. Instead of talking about products from their stores, they highlight the cool happenings from major cities that UO shoppers live in - fun! And it's a cool way to inspire city dwellers on what's happening around the world, like this band out of NYC.