>>people may read your blog before your website

Earlier today, I read an article titled Business Week's Finalists for America's Young Entrepreneurs featuring the top 25 under 25. Impressive group, to say the least. From the founder of Tumblr, an online personal shopping service for men, a group texting platform, an intern pool network, an online advertising platform to even specialty mushroom growers, I noticed that almost all of their company websites had a blog.

Since I personally am not familiar with how, say, group texting works featured on
Tatango's company site, I would go to the blog first to get a sense of the people behind their company, what they are like, etc. If they appealed to me, seemed passionate about their company and happy to work with new clients, then I would definitely continue on to their professional site. More and more, people are looking for and reading company blogs to get a sense of who you are behind your company.

::image via Business Week::
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